Satisfying consumer hunger in store

Satisfying consumer hunger in store

As the leading Point of Purchase and Activation company, Creative Instore Solutions (CIS) ensure our designs consider not only the immediate brand requirements of an in store activation but also long term business objectives.  Many performance objectives of a...
Capturing the time-poor consumer instore

Capturing the time-poor consumer instore

At Creative Instore Solutions (CIS), designing and developing in store activation units for brands has always been all about the customer path to purchase experience. This is especially critical in the impulse driven petrol and convenience (P&C) channel in which...

Increasing sales velocity with POP

At Creative Instore Solutions we were proud to be winners of the NSW Premier’s Export Award in the Business Services category for 2013.  This enabled me to attend a specialist Master Class luncheon with the other national finalists which also constituted of...
Building an in store consumer experience

Building an in store consumer experience

In today’s volatile economic retail environment, it’s surprising to me that many brands and retailers don’t acknowledge that lost sales today are not made up tomorrow, they are gone for good.  The reality of a consumer’s path to purchase...
Capitalising on your permanent in store ambassador

Capitalising on your permanent in store ambassador

There has been a noticeable trend in the way consumers talk about shopping.  Shopping is now no longer a destination but now firmly considered an activity.  Consumers are spoilt for choice when it comes to product purchase with literally thousands of...
Importance of flexibility

Importance of flexibility

As a brand or a retailer when was the last time you considered the flexibility of POP solutions? I never cease to be amazed at how many brands revert to different in-store activation solutions for different environments. Developing bespoke designs that are globally...