Treasury Wine Estates is focused on delivering outstanding in-store executions that disrupt shoppers and entice more people to the wine category. Visually striking and engaging displays are important for driving shopper conversion in the category and in turn maximizing category sales. We have received fantastic feedback on this particular display and are delighted that it has received global recognition.
In terms of the butterfly unit I must say the amount of positive comments from not just the store owners but convenience store magazine and their crew, saying that it’s about time a great piece of innovation has come through, ease of putting it together, fixing it to the walls, the aesthetics I could go on.
“The lighter market is mainly a market of offer. We wanted display units that would emphasise the core objective of Miss BIC® – provide decors specially designed for women and generate the demand of female lighters to our customers. CIS captured Miss BIC®’s brand DNA by giving instant identity to the brand. They dealt with original design, modularity and the complexity of point of sale requirements efficiently and effectively”
“As our bespoke activation supplier Creative Instore Solutions worked with us to understand our vision for the launch of our 18 Eighty Nine range. CIS designed a visually impactful display stand that excites the trade and invites shoppers to explore our range of dry wines.”
"Creative Instore Solutions collaborated with us to design an activation with product synergy in mind, ultimately creating a one stop meal solution off location, a first for the smallgoods category. Importantly the cart allows us the flexibility to activate in line with our promotional calendar making it easy to manage through seasonal changes, providing value to our retailers and creating in store theatre."
“ CIS provided PepsiCo a tailor made solution. PepsiCo were very happy with the quality and design and greatly appreciate CIS as a partner”
“We wanted a single unit to effectively communicate our ‘connect’ story to shoppers by backing up the SIM cards with handsets and brochures. In addition to our brand communication, the flexibility of this new unit helped us achieve economies of scale as we now have only one modular structure with multiple functionalities that can be used in different environments”.