Creative Instore Solutions wins bronze

14-Nov-2017

In October 2017, Creative Instore Solutions was awarded a bronze POPAI award in Australia/NZ in the Liquor – Permanent Display category.

Client: PepsiCo Australia

PepsiCo Australia undertook a study called Project Pub to develop new understanding and insights within the Licensed channel, to better activate against the 5P’s whilst working closely with On and Off Premise customers for effective customer implementation and ultimately, sales growth.

Objectives

1.Use premium range of new products to target incremental snack sales in addition to what is already stocked at home
2.To increase liquor shoppers snacking repertoire by increasing their basket size including snacks as a complementary purchase.
3.Increase snacking visibility within licensed channel.
4.Create a premium long term solution that betters reflects the Red Rock Deli brand.

The CIS unit successfully complimented both the grocery and liquor retail environments which made it easy to place in a wide range of stores and easy to reflect seasonal changes and promotional messages. Most importantly the premium display needed to reflect the premium product and engage shoppers walking through the store with shopper messaging.

The paired solution of a counter unit and a floor unit are a perfect frame for the Red Rock Deli product, highlighting new product packaging and the ability to cross merchandise in liquor stores with wine bottles for the customer impulse uplift.