Capturing Gold with a Mexican Fiesta
Creative Instore Solutions (CIS) triumphed at the 2015 Global POPAI Marketing at Retail awards, announced as winners in the Food, Grocery & Convenience Semi-Permanent category with the Doritos Mexican Fiesta display. CIS designed and manufactured the iconic point of purchase cart that invokes the culture of Mexico while showcasing the Doritos brand. The off location placement of the Doritos product in the fresh food aisle was designed to create an occasion around a big night in i.e. Nacho Night occasion for shoppers.
This year’s Global Awards had submissions from 11 countries entering over 80 displays, the largest number of entries the competition has had to date. CIS were represented at the global awards ceremony which took place during the industries largest retail tradeshow GlobalShop, by Group CEO, Deane Hubball and Charles Somers, Director of Business Development North America.
“We are extremely pleased to be recognised as a global leader in innovation and design, it is an honour our entire international team should be extremely proud of. We are thrilled that our success for our client has been recognised within the industry’s most prestigious award events and we hope to have the opportunity to achieve even more through 2015 & beyond.” said Deane Hubball, Group CEO, Creative Instore Solutions whilst accepting the POPAI Indian.
General Manager of POPAI Australia and New Zealand, Lee McClymont said it was indicative of Australia’s innovation in the Shopper Marketing space, to achieve such global recognition. “Australia has been punching above its weight on the Shopper Marketing world stage, for some time now. For companies from our region to take out four of the 17 global awards categories this year, demonstrates our thought leadership, innovation and excellence in an environment where shoppers are more discerning than ever,” said Ms. McClymont.
The fifth annual global awards recognise the most innovative and effective marketing at retail displays that lift sales and engage shoppers. To be eligible, the display must have won Gold in their local POPAI chapter. Local POPAI awards are run in over 30 countries globally.