Global Award Winning Design Innovation

Creative Instore Solutions Wins Shop! Global Award For Treasury Wine Estates in Global Awards Alcoholic Drinks, Permanent in the 7th Annual Competition



Creative Instore Solutions announced today that it has won a Shop! Global Award for Treasury Wines Estates Pinnacle of Premium Wines in Alcoholic Drinks, Permanent the 7th Annual Shop! Global Awards. Hailed as the marketing-at-retail industry’s highest honor, the Shop! Global Awards, presented by Shop! association, is the leading international award honoring excellence in marketing at retail.


The winning display was required to showcase a range of Penfolds product by BIN #, while ensuring each SKU was glorified and also allowed for the product stored in singles and cases. The unit which is a 360-degree shop-able display had to be visually appealing from all sides, especially being showcased in the store window.
Ultimately the clean modern design, with black timber acted as a frame for the featured bold Penfolds branding and a “Vino Bonito” glorfiying shelf module which became the cabinet hero. The inclusion of cellar orientated singles storage, a hero shelf on the reverse of the unit ensured maximum impact from all angles.


“Companies like Creative Instore Solutions (CIS) are setting the standard for innovation and creativity in the point-of-purchase and marketing at retail industry,” said Steven Weiss, CEO of Shop!. “The Global Awards are run in 24 countries globally, and this year we received 63 entries. The winners represent the international best-in-class of in-store marketing initiatives. Congratulations to Creative Instore Solutions for achieving this incredible honor.”


“We at CIS are extremely pleased to be recognized by Shop! as a global leader in innovation and design in the point-of-purchase and marketing at retail industry. We are thrilled that activation success for our client, Treasury Wine Estates, has been recognized within the industry’s most prestigious award events. It is an honor our entire team are exceptionally proud of. ” said Lee Brown, Vice President – Sales & Marketing, Creative Instore Solutions.


Treasury Wine Estates National Category Development Manager, Dan Wales, said: “Treasury Wine Estates is focused on delivering outstanding in-store executions that disrupt shoppers and entice more people to the wine category. Visually striking and engaging displays are important for driving shopper conversion in the category and in turn maximizing category sales. We have received fantastic feedback on this particular display and are delighted that it has received global recognition.”


Irvine by Sunset

Creative Instore Solutions expands to West Coast USA



Global point-of-purchase design, merchandise and manufacturing company Creative Instore Solutions (CIS) are pleased to announce the official opening of its newest North American office situated in Irvine, California.


“Opening a west coast office was the logical expansion step for us, supporting our North American clients and expanding our global footprint” says Managing Director, Stephen Howell. “Complementing our east coast sales location with design, sales and production personnel in California continues CIS’ focus on USA expansion plans.


As part of the company's west coast expansion, CIS is pleased to also announce the relocation of several senior staff members to the new OC office. Justin Smith - Director of Design, and Charles Somers- sales/USA have both recently moved to California with their families to lead the company's continued growth. 


Creative Instore Solutions West Coast office is located at 200 Spectrum Center Drive, Suite 300, Irvine, CA 92618 USA. 


A Lifetime of Achievement



Creative Instore Solutions (CIS) triumphed at the POPAI Marketing at Retail 2016 awards, taking home numerous accolades, including a coveted Pinnacle Award for our founder Stephen John Howell. The annual awards which recognise the most innovative and effective marketing at retail displays that lift sales and engage shoppers, culminated in a gala awards dinner held at the Doltone House Hyde Park on 15th September 2016.

The Lifetime Achievement Award, for more than 25 years of service to the industry, went to Steve Howell CIS’ Founder and Managing Director, for his constant quest for the boundary pushing, technologically innovative perfect POS solutions. This individual honour awarded based on his significant contribution to the industry and personal community and demonstrated ethical business practices ensure Steve will forever be listed in the POPAI Hall of Fame.

In addition to the Pinnacle Award, CIS were thrilled to continue the tradition of display activation recognition with three POPAI “Indians” awarded across multiple categories. CIS continue to be recognised as a leader in design and manufacture of iconic displays and activations by their peers.

POPAI’s General Manager Lee McClymont highlighted “The breadth and scope of the record number of entries” epitomising the diversification of retail marketing. Winning gold, silver and bronze “Indians” showcases the continued industry thought leadership by the entire CIS team.

As leaders in innovative brand growth solutions, Creative Instore Solutions continue to strive to create iconic units that break through the in-store visual noise for our clients. Industry acknowledgement, especially the recognition of our founder Steve Howell makes the whole team exceptionally proud” said Lee Brown, Group Sales & Marketing Manager


L to R: THOMAS CHOULET – Europe PLM Supply Chain Manager, BIC; ADRIANA GORNEANU - Delivery Project Manager, CIS; CELINE ALAUX- Europe Senior Packaging Engineer, BIC; SAM PURCHASE – Business Development Manager, CIS; FRANCE-MAY MARTEL- Europe Junior Purchasing Manager, BIC

Golden Glamour for BIC and Creative Instore Solutions


BIC and Creative Instore Solutions (CIS) took home Gold at the 2015 France POPAI Marketing at Retail awards,
announced as winners in the Personal Accessories category with the Miss BIC® lighter display.  The annual award winners were announced at a gala dinner held on 18th June 2015 at Salle Wagram in Paris.  Representatives for both CIS and BIC were present to receive the accolade in the form of a POPAI Indian.

Well known lighter brand BIC® originally tasked CIS with designing and manufacturing a permanent in store display system that would capture the DNA of the Miss BIC® brand.  The resulting “high heel” display unit with its small footprint and ready to use flexible configurations immediately engaged female shoppers, driving tobacco and convenience impulse lighter category sales.

“Following the original design brief from BIC, focusing on shopper emotion and engagement, CIS succeeded in pushing the activation boundaries with a fashion forward display.  The resulting award winning display overcame engineering challenges allowing two and three tier configurations and still producing the iconic stiletto shape” said Jeremy Davis, Head of Creative Design, CIS.  “The entire CIS team are exceptionally proud of this award winning result”.

CIS successfully highlighted BIC’s brands sophistication, creating an iconic and instantly recognisable display which allowed them to capture a permanent footprint in store with ease of merchandising and long term durability.

This is the second award winning design of in store display units designed by CIS for BIC®.

B&M End Cap

Panasonic Power Up


Panasonic Energy Europe joined forces with Creative Instore Solutions (CIS) producing a gondola end category management solution to create an in store beacon for their energy products.  The display unit to be featured in B&M, one of the fastest-growing discount retailers in the UK with over 400 stores, provided Panasonic the opportunity to showcase their product range.

From the outset Panasonic had clear display requirements specifically around not only raising the profile of the battery category but also to ensure consumers were adequately educated in their product choices, all whilst helping the retailer to differentiate their store proposition. In line with the B&M aim of providing customers with a fun and exciting shopping experience, CIS produced a bold and informative category management solution to prompt shoppers to remember battery purchases showcasing great products at exceptional value.

With a semi-permanent life expectancy, the initial roll out of the category management solution is clearly an in store success story with its high quality print and finishes. The unit communicates core brand messages to consumers including anti-leak protection whilst showcasing calls to action close to the till.  CIS ensured a fresh look for gondola end display perfectly showcasing the vast array of Panasonic product giving the brand a clear in store brand identity.

“We are excited to be collaborating with Panasonic Energy Europe who align with CIS brand values including our unwavering pursuit of customer focus and retailer value add" said Steve Howell, Creative Instore Solutions, Founder and Managing Director. “As a bespoke point of purchase display design and manufacturing company working with brands and retailers whose desire for innovation and ROI ensures retail harmony”.


EXO Launch

Advancing internationally with EXO


When Creative Instore Solutions advanced their focus for export growth through their North American & European companies, it brought to light the need for up to the minute project transparency in their enterprise system.  “When you have the complexity of resources across the globe participating in any single project, it’s vital we have transparency to ensure delivery on time, in full and to budget” announced Georgie Torrens COO.

Creative Instore Solutions (CIS) is a global point of purchase design and manufacturing powerhouse blending creativity with structural engineering to conjure up sustainable designs that drive incremental sales for their globally established clients. It’s been an award winning combination that has seen them work with many household brands. With their head office based in Sydney, they now service their multinational clients from their offices in North America and Europe while managing a global network of design and logistics with manufacturing out of their China industrial centre.

Torrens had to make a decision about replacing their existing ERP system, “The objectives for that decision were the amount of time and resources that it would take to transition to a new system; the operational constraints the current system presented with our project P&L’s integrating labour & expenses from four entities in up to four different currencies, while also setting up a strong foundation for the future in terms of financial transparency.”

CIS’s previous system wasn’t keeping up with the pace the industry had moved to.  They have far less time to develop custom concepts, calculate project estimates and deliver prototypes to client’s. Previously, they had a number of weeks to deliver this, with client’s expectations now as shorts as 48 hours.  This accelerated the need for up to the minute consolidated project P&L’s along with transparent business cashflow requirements in five currencies.  The business required a lot more automated functions from the system that could be delivered within  a timely implementation period and to a budget that offered an adequate ROI.  MYOB’s new product EXO Business met these requirements.

“By setting up an automated real time view of the consolidated project P&L’s, departments now have real time transparency and are armed to make decisions on projects which we feel will provide a higher level of customer service and greater efficiency in driving down costs.  Adding to that, the significant decrease in month end processing allows those in the business to focus ahead more strategically and with far greater knowledge.” added Torrens.

Ronnie Baskind, Managing Director of Kilimanjaro Consulting, acknowledges that “we at Kilimanjaro believe that every implementation is a journey and each one follows a distinct route.  By listening and recognising CIS’ unique needs, we have been able to provide a platform that will deliver an immediate ROI with a system we will collectively mould for business efficiency as they continue to grow their international business. 

MYOB has recognised Kilimanjaro Consulting as their only Diamond Partner.


Deane Hubball, Group CEO and Charles Somers, Director of Business Development accepting the POPAI Indian

Capturing Gold with a Mexican Fiesta



Creative Instore Solutions (CIS) triumphed at the 2015 Global POPAI Marketing at Retail awards, announced as winners in the Food, Grocery & Convenience Semi-Permanent category with the Doritos Mexican Fiesta display. CIS designed and manufactured the iconic point of purchase cart that invokes the culture of Mexico while showcasing the Doritos brand. The off location placement of the Doritos product in the fresh food aisle was designed to create an occasion around a big night in i.e. Nacho Night occasion for shoppers.

This year’s Global Awards had submissions from 11 countries entering over 80 displays, the largest number of entries the competition has had to date. CIS were represented at the global awards ceremony which took place during the industries largest retail tradeshow GlobalShop, by Group CEO, Deane Hubball and Charles Somers, Director of Business Development North America.

“We are extremely pleased to be recognised as a global leader in innovation and design, it is an honour our entire international team should be extremely proud of. We are thrilled that our success for our client has been recognised within the industry’s most prestigious award events and we hope to have the opportunity to achieve even more through 2015 & beyond.” said Deane Hubball, Group CEO, Creative Instore Solutions whilst accepting the POPAI Indian.

General Manager of POPAI Australia and New Zealand, Lee McClymont said it was indicative of Australia’s innovation in the Shopper Marketing space, to achieve such global recognition. “Australia has been punching above its weight on the Shopper Marketing world stage, for some time now. For companies from our region to take out four of the 17 global awards categories this year, demonstrates our thought leadership, innovation and excellence in an environment where shoppers are more discerning than ever,” said Ms. McClymont.

The fifth annual global awards recognise the most innovative and effective marketing at retail displays that lift sales and engage shoppers. To be eligible, the display must have won Gold in their local POPAI chapter. Local POPAI awards are run in over 30 countries globally.

Doritos Mexican Fiesta is Top of the POPS

Top of the POPS


Creative Instore Solutions is featured in the Retail Focus (UK) magazine March 2015 edition.  The success of the Doritos Cart was emphasised winning GOLD at the recent POPAI ANZ Marketing at Retail Awards 2014 in the Short Run Category and then GOLD again at the Global POPAI Marketing at Retail Awards in Food, Grocery and Convenience, Semi-Permanent category.  To read the full feature article entitled "Top of the POPS" click the link below.

Fine Wine Partner Gifting Unit

Celebrating Fine Wine Partners gifting in-store


Fine Wine Partners (FWP) enlisted Creative Instore Solutions (CIS) to raise the bar on the wine gifting category in store taking the guess work out of “what wine to pick” for the consumer. Leveraging their range of domestic and international brands, such as Croser and Bollinger and the extensive range of correlating gifting items was a key driver for the resulting merchandisability of the CIS designed display.


FWP wanted a luxurious, premium unit in creating a sense of " the gift itself is the reason to believe", specifically capturing key holiday periods that lend themselves to gifting including Valentines day, Mother’s Day, Father’s Day, Christmas & NYE.


Keeping with the brand portfolio, FWP required a highlight on sophistication with the key deliverable of the display to drive uplift in sales and visibility for the gifting occasion. The design asthenic centred around understanding that liquor retail environments would be motivated to maximise on counter location, if the result had a premium look and was durable in construction and ensured retailer uplift.


The lightweight but sturdy display stand is easy to assemble, comes flat-packed all whilst being easy to shop with maximum gift visibility. Additionally, the viability of being able to re-dress the display by brand or occasion maximises long term ROI for Fine Wine Partners across their portfolios.


“The design was capable of communicating one story across the FWP portfolio, in addition to securing in store presence by being flexible across channels with the ability to transform and re-brand by season ensuring the brief objectives were achieved” said Deane Hubball, Group CEO, Creative Instore Solutions.


Amanda Goddard, Activation Manager, Fine Wine Partners agreed “Creative Instore Solutions hit the mark on our brief creating a luxurious, premium unit to showcase both our domestic and international brands in the gifting category”.


The unit has been rolled out in Dan Murphy’s and Independent Liquor retailers nationally.

Asahi Activation Allure


Creative Instore Solutions (CIS) developed and manufactured a point of purchase display sure to catch the consumer on their path to purchase for Asahi Premium Beverages. The universal floor trolley has the optimum footprint to take the average sized alcohol beverage carton while being slimline and adaptable in its shelving configuration to enable multiple planogram designs.

The powder coated steel chassis is the perfect framework for the Asahi brands imaging allowing seamless changeability for Asahi, Cruiser, Somersby and Woodstock branding. The flexibility of the display makes it perfectly suited in a drive-thru, in-store or on premise environment either individually, back to back or side by side to form a row for maximum brand presence.

“By creating a free standing mobile floor stand display unit (FSDU) with the ability to rebadge for different brands across the Asahi portfolio CIS have ensured critical value add for our customer through their activation cycle” said Deane Hubball, Group CEO, Creative Instore Solutions.

“Quite simply our independents and sales reps love the stand” concurred Matt Arnott, Trade Marketing Manager – Independents, Asahi Premium Beverages.

The first run of the unit has been rolled out across 250 independent stores nationally.